Gone in a day
One solo stylist reported losing $300 to no-shows in a single day — with no card on file to charge.
Built for the booking happening in your inbox
No-show protection for pros who book by DM.
A card-on-file link you paste into any DM thread. Set your cancellation policy once — no-shows get charged automatically. No booking page to switch to.
MayaDirect message
Can I grab Thursday at 2?
Yes — it’s yours. Add your card here to hold the spot.
Confirm your appointment
Your card won’t be charged today.
Spot protected ✓
The gap in DM booking
Your calendar has rules. Your DMs don’t enforce them.
Where the booking stays
Existing tools want clients moved onto a booking page. Many DM-booking pros and their clients simply won’t switch.
Pay when it’s useful
A solo pro shouldn’t pay $40 every month for a feature used six times. Per-booking pricing fits the actual workflow.
How it works
Keep the conversation. Add the protection.
Set your policy once
Create your link and choose your no-show and late-cancellation fees.
Paste it into the DM
When someone books, send the link. Their card is securely saved on file via Stripe.
Protect the slot
No-show? The fee is charged automatically per your policy, and the freed slot is offered to your waitlist.
Expected pricing
Pay per protected booking.
$1–2per booking
Designed around the few bookings where protection matters — not another standing software bill.
- No monthly fee
- No seat fee
- No booking page
Want this in your DMs?
Join the pre-launch email list. We’ll use the response to decide what gets built first.
Questions, answered plainly
Before you put a card on it.
Do my clients need to download anything?
No. They open a secure link from your DM, add their card, and return to the conversation.
Is card data safe?
Cards are stored by Stripe. ShowUp never sees or touches card numbers.
What if a client disputes a no-show charge?
The product is planned to record the policy the client accepted and the booking details, so you have documentation for a dispute. Final dispute handling will be explained clearly before launch.
When does it launch?
There isn’t a launch date yet. This pre-launch page is measuring whether enough appointment pros want the product before it gets built.